About us

At Less Boring, we grew up watching our favorite community icons like Blockbuster, Borders, and Toys R Us close their doors for good. These weren’t just stores, they were places where memories were made.

That’s why we started Less Boring. Our mission is simple: help local businesses survive and flourish, even when sales slow down, by making them the heartbeat of their communities through unforgettable experiences.

Keeping local businesses alive through experiences

We know that every local business has something special to offer. But in a world where online convenience often wins, standing out means more than just great products or services - it’s about creating moments people want to share and come back for.

We empower you to transform your business into a destination, not just a transaction.

Why we exist

  • Help you design and launch creative, experience-driven events and campaigns that get your community talking.

  • Provide tools and inspiration to make your marketing less boring and more memorable.

  • Connect you with other local businesses for unique collaborations that amplify your reach and impact

What we do

Our promise

We’re here so the next generation doesn’t have to say goodbye to their favorite neighborhood spots. With Less Boring, you can turn slow days into signature moments and keep your doors open for years to come.

Let’s make your business the place where memories are made-together.

  • Less Boring specializes in designing creative, experience-driven events and campaigns tailored to your business and community. These can range from in-store events and workshops to collaborative local partnerships, all aimed at making your business a destination rather than just a storefront.

  • The level of involvement depends on the scope of the project and your preferences. Some business owners prefer to be hands-on, while others want Less Boring to handle everything. We clarify expectations upfront so you know how much time and input will be needed from your team, especially during the initial onboarding and planning stages.

  • Short-term, you can expect increased local engagement, foot traffic, and buzz around your business. Long-term, our goal is to help you build a loyal customer base and position your business as a vital part of your community, making you more resilient during slow sales periods.

  • We provide clear data tracking and reporting so you can see how events and campaigns are performing. This includes metrics like attendance, customer feedback, and impact on sales, ensuring transparency and actionable insights.

  • Contact us through our website to schedule a free consultation. We’ll discuss your goals, challenges, and how Less Boring can help your business become an unforgettable part of your community.