100+ small businesses are sharing what actually works with events to build the first real benchmark for event marketing ROI. Share your experience in 5 minutes, get free resources, and see the data before anyone else. Your clarity blooms with each answer. Your honest answers help spread the truth about what actually works.

Unlike reports that survey Fortune 500 CMOs, we're talking to café owners, retailers, and restaurant operators: the businesses that make up 99% of the economy but get 1% of the research attention.

✓ 100% Anonymous (unless you opt-in for case study)
✓ Actual data from businesses like yours
✓ 5 minutes to clarity
✓ No judgment. No pressure. Just honest answers.
✓ Your progress blooms as you go
✓ You help other small businesses stop wasting money on events that don't work

⏰ Survey closes November 30
🎁 First 50 get Pack My Place Action Plan ($497 value)
📧 Early report access December 12
📊 100+ small businesses participating

Why This Research Matters

Every year, major research firms publish event marketing reports. They survey thousands of marketers at Fortune 1000 companies with dedicated event teams, six-figure budgets, and sophisticated measurement systems.

But what about the rest of us?

• The café owner managing events between payroll runs.

• The retailer planning trivia night in their spare time.

• The restaurant operator who knows events should work but can't prove ROI.

No one's asking what YOU actually need.

We're changing that.

Less Boring is conducting the study focused exclusively on businesses like yours: $50K to $10M in revenue, real operational constraints, and Tuesday afternoons that need filling.

The data we collect will become the benchmark small businesses have been missing. And you'll get it first.

The Moment When Clarity Matters Most

You know events should work. You've felt it in the moment: the energy in the room, the conversations that happen, the people who come back.

But then the moment passes. And you're left wondering: Did that actually drive revenue? Or did I just throw money at something that felt good?

That disconnect costs you.

It costs you clarity. It costs you confidence. It costs you budget next year because you can't prove why you need it.

What if you could know?

Not guess. Not hope. Know.

This survey is 5 minutes to stop guessing. To see what's actually moving the needle. To understand which events are investments and which are expenses.

Your clarity is waiting. It blooms one answer at a time.

If This Resonates

• You've run events but never quite knew if they worked

• You feel like you're making decisions in the dark

• You want to trust your instincts with actual data

• You're ready to stop guessing and start knowing

• You believe there's a better way, you just haven't found it yet

If any of that is true, we're waiting for your voice.

Your clarity matters. And it matters before November 30.

Is This Survey For You?

✓ You own or co-own a business (any revenue size)
✓ You make decisions about marketing or events (or recommend them)
✓ You work in: Restaurants/Bars, Retail, Professional Services, Healthcare, Hospitality, Tech/SaaS, Real Estate, Manufacturing, Education, Finance, or similar industries

If that's you, we need your voice.

Five Minutes to Understanding

We're asking questions that matter. Not volume. Depth.

You'll reflect on:

• What events have created momentum for your business

• Where money has been wasted without clear return

• How you measure success (or why you haven't figured it out yet)

• What would need to change for events to become your growth engine

No fluff. No theory. Just the real stuff.

Your responses stay 100% anonymous unless you choose to participate in a case study (and get featured with full attribution).

What Happens When You Share

This isn't about rushing to answers. It's about pausing long enough to understand what's really working, and what isn't.

When you take this survey:

✨ You gain clarity. Not theories. Not someone else's playbook. Your own data.

✨ You unlock insights. See patterns you've been too busy to notice.

✨ You help others wake up. Your honest answers help small businesses like yours stop wasting energy on what doesn't work.

✨ You get immediate resources. The moment you submit, you have a personal snapshot and next steps. Bonus:

Free Strategy Plan
📋 Pack My Place Action Plan
A $497 value tactical guide to filling your space with the right customers. First 50 respondents will receive.

Early Report Access
📊 See the Data First
Get exclusive early access to the full Community ROI Gap Report on December 12 (3 days before public release). See how your business compares.

Win a Free Consultation
🎁 $2,200 Consultation Giveaway
Three participants will win a comprehensive Event Strategy Audit with our Chief Event Officer network. Winners announced December 20.

This isn't about checking a box. It's about understanding.

If you wait or skip it:

❌ Survey closes November 30. You can't participate after that
❌ No early access to the report (everyone gets it Dec 15)
❌ No free Pack My Place Action Plan
❌ Your experience doesn't shape the research
❌ You're still guessing about your event ROI

It's 5 minutes. The deadline is real. Don't miss it.

The Importance of Timing

This is a specific moment. Not a standing offer. A window that closes November 30.

Why it matters:

When you pause now and reflect on your events, you can make intentional decisions for 2026. You can invest with confidence instead of hope.

If you wait, that moment passes. Next year comes, and you're still guessing.

5 minutes now. Clarity for the whole year ahead.

Don't miss your window.

Three Reasons to Pause and Reflect Before Nov 30

1. Instant Personal Clarity

🌸 The moment you submit, you see your event marketing snapshot. What's working. What's not. No waiting. No guessing.

2. Early Access to the Benchmark

🌸 On December 12, you receive the full report three days before everyone else. You'll see exactly where you stand and what other successful businesses are doing.

3. Free Resources to Move Forward

🌸 First 50 respondents get the Pack My Place Action Plan ($497 value). A guide to turning your space into a hub. Actionable. Real. Yours.

Your Path to Clarity

📝 Now - November 30 (Your Window)

Survey Collection. Share your experience. Takes 5 minutes. Your clarity blooms with each answer.

📊 December 1-10

We Listen. Your data joins 100+ other business owners. Patterns emerge. Insights crystallize.

🎁 December 12

Your Clarity Arrives. Early access to the full report. You see the benchmark. You see yourself. You know what to do next.

🚀 December 15

The Bloom Spreads. The report goes public. But you already know what's inside. You're already moving forward.

Your Privacy Matters

Here's exactly what we do with your data:

✓ Responses are anonymous in published reports (unless you opt-in for case study attribution)
✓ We never sell your data to third parties
✓ Your contact info is only used to send you the report and resources
✓ You can unsubscribe anytime
✓ You can request deletion of your data anytime

Our full privacy policy is here. We take this seriously.

Who's Behind This Research?

Less Boring is a national network of Chief Event Officers helping small-to-mid market businesses turn community experiences into revenue engines.

We've worked with restaurants, retailers, and local businesses across the country, and kept hearing the same thing:

"Everyone talks about event marketing for big brands. Where's the playbook for businesses like mine?"

So we're building it.

This survey is the foundation of the first research report actually focused on small business event marketing realities…not enterprise fantasies.

Want to be part of shaping what the industry knows about businesses like yours?

Ready to Share Your Experience?

Takes 5 minutes. Get free resources. Help create the benchmark small businesses have been missing.

First 50 respondents get the Pack My Place Strategy Action Plan ($497 value).